FILM AS A MASS COMMUNICATION MEDIUM

Mass communication is the study of how individuals and entities relay information through mass
media to large segments of the population at the same time. It is usually understood to relate
to newspaper, magazine, and book publishing, as well as radio, television and film, as these
mediums are used for disseminating information, news andadvertising. Mass communication
differs from the studies of other forms of communication, such as interpersonal
communication or organizational communication, in that it focuses on a single source
transmitting information to a large group of receivers. The study of mass communication is
chiefly concerned with how the content of mass communication persuades or otherwise affects
the behavior, attitude, opinion, or emotion of the person or people receiving the information.
Mass communication is "the process by which a person, group of people, or large organization
creates a message and transmits it through some type of medium to a large, anonymous,
heterogenous audience." [1] Mass communication is regularly associated with media influence or
media effects, and media studies. Mass communication is a branch of social science that falls
under the larger umbrella of communication studies of communication
The history of communication stretches from prehistoric forms of art and writing through
modern communication methods such as the Internet. Mass communication began when humans
could transmit messages from a single source to multiple receivers.
Broadcasting is the act of transmitting audio and/or visual content through a communication
medium, such as radio, television, or film. In the study of mass communication, broadcasting can
refer to the practical study of how to produce communication content, such as how to produce a
television or radio program. When broadcasting through radio and television, the entertainment
and information can be distributed by wire and wireless to other radio stations, television
stations, and networks. The channels offer informative and entertaining content of general and
specific interest. [3] Along with radio and television broadcasting, those presenting the
information could present the information live or recorded.